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'Phenomenology' - Noun. Een aanpak die zich concentreert op de studie van bewustzijn en de objecten van directe ervaring.
We had long been working on a blend of single malt that combines seemingly dissonant flavor profiles, but together creates something compelling. We landed on a recipe that elicited a surprising range of reactions and descriptions, each person taking away something different from the whiskey.
Rather than trying to settle on whose perceptions were 'right' or 'wrong', we were inspired by the phenomenological school of thought to consider how different people experience the same phenomenon.